In the late 1960s and early 1970s, the John Hinde studio, based in Dublin, produced and published a series of Butlin's postcards to be sold at each of Butlin's holiday camps in Britain and Ireland. Working to John Hinde's specific direction and in his trademark style, three photographers, Elmar Ludwig, Edmund Nagele, and David Noble, produced these images using 5x4 cameras on Ektachrome film.
A pioneer of color photography in Britain and Ireland, John Hinde was born in street in the county of Somerset, England. His career began in the early 1940s as a photographer and an innovator in color reproduction techniques. He was among the first photographers in Britain to be published by the new color magazines, and made photo essays for illustrated books: Of Cabbages and Kings, Citizens in War, and British Circus Life, among many others. He began the John Hinde Studio in Ireland in 1956, going on to become the most successful postcard publisher in the world with 50 million annual postcard sales.
He sold the company in 1972 and concentrated subsequently on landscape painting. HIs work was recognized with a retrospective at the Irish Museum of Modern Art, Dublin, in 1993. Hinde died in retirement in the Dordogne, France, in 1998.
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A Quiet Lounge Early 1970's John